To Aesthetic or not to Aesthetic?

aesthetic a particular theory or conception of beauty or art a particular taste for or approach to what is pleasing to the senses and especially sight

https://www.merriam-webster.com/dictionary/aesthetic

The dictionaries haven’t caught up yet, but I’ve been noticing a different usage of the noun, aesthetic, among the writing community. It refers to a particular object rather than a general theory or conception. Here’s an example:

Here’s another with a different feel:

I think this idea probably arose from Instagram but it seems to be taking off on Twitter, too, mainly among young writers. It’s a digital form of a mood board, a tool that has been used by designers for decades. Although it doesn’t have to be digital. You could go old school and fix actual pictures to a literal board:

For a writer, I can see that creating this kind of aesthetic and displaying it in your writing space could provide inspiration and keep you immersed in the world of your novel. However, it could also be an enormous time waster as you go down the aesthetic rabbit hole, spending hours finding just the right images, crafting the absolutely perfect design. The one that speaks to you. The one you’re proud to share on social media.

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